For many of us moms, our mornings are a hectic scramble of trying to feed hungry mouths, locate lost permission slips, and find the needed pair of gym shorts that conveniently your child forgot to tell you they needed until 7:25am. All this is going on while we try and gulp down a few sips of coffee, which we’ve had to reheat 3 times in the microwave. Who then really has time to read the paper?! Not I.
That’s why I love The Skimm so much, and I think you will as well. The Skimm was created by two former NBC News staffers who kept hearing from their friends that there was no relatable, easily digestible source of news for busy, working women. Amen to that. In short time, they have created a popular daily newsletter that is delivered straight to your inbox each morning with bite sized bits of the most important news information for you to know. The tone is conversational and relatable and will leave you confident that you can go into the local Starbucks, any professional lunch or social event and know what’s going on.
To get the gist of the tone, yesterday’s edition opened with the following “US Sec. of State John Kerry made a detour to Paris for a little alone time with his Russian counterpart. They both have ideas on how to stabilize Ukraine. Just different ones.”
In essence, it reads like an email from a friend which might be why it’s so compelling. And why it’s a must read even on the most hectic of mornings. Try it. I know you’ll like it and you’ll be up to date with the days news in under 5 minutes.
I think high school kids might also like it. Best of all, it comes to them on the devices that they have on hand 24/7– their phones.